There are various forms and ways of marketing a person could opt for to promote his/ her business or brand.
If you also dwell in the river of promotions, marketing and competition among brands to top, then you would definitely know about the importance of SEO.
So, here comes the role of SEO Tools available in the market. The problem is there are a number of SEO tools in the market and people often ask “which one to choose?
It is confusing if you are a new player in the market but, no worries! We are here to help.
What is SEO?
Search Engine Optimisation basically is the process of improving the website traffic, it targets the organic traffic on a website.
SEO focuses on how search engines work, the algorithms which are computer- programmed involved with a search engine that dictate its behaviour, the potential keywords a person searching will look for and also what is the most preferred search engine by people.
SEO plays a major role in gathering more traffic on a website as the number of traffic is directly proportional to SERP (Search Engine Results Page), meaning a website ranking higher when a visitor searches for a specific keyword.
This increases the number of visitors, thus the overall traffic on the website. So, a website with accurate SEO involved, gains more visitors because of it aligning more with SERP conditions.
The comparison between SEMrush, Moz and Ahrefs is wide and there are many factors a person needs to keep in mind while choosing one as their ultimate SEO tool. So, let’s decode one by one every trait of them and compare them to get to a conclusion.
Keywords Search
Keywords play a huge and huge role when it comes to visitors visiting a website. Example- Why would a user looking for a black car visit a website that doesn’t have clearly mentioned words black car? So, if you want to sell your black car, you need to mention that you are selling one clearly.
- SEMrush has a vast keyword database and does keyword analysis by search volume estimates, keyword difficulty scores and keyword trends.
- Moz is not that extensive and does not have a huge database for keyword analysis. It works with keyword difficulty scores, organic click through rates (CTR) and keyword suggestions.
- Ahrefs have a massive database for keywords and its filtering and SERP overview feature makes it an essential tool.
Backlink Analysis
Backlinks are called to be the currency of SEO. If your website has high quality, relevant and to the point links attached to it, it gets more authority in search engines.
- SEMrush provides a robust backlink analysis. It uses domain comparison, anchor text distribution and toxic backlinks detection to work. Though, many users find the interface a little complicated to understand.
- Moz has a clear and concise backlink analysis.
- Ahrefs has industry leading backlink analysis capabilities. The advanced filtering options make it easy to know the most authoritative backlinks for search engines.
Pricing and Value
While looking for something to buy, not only does quality and facilities matter. The thing should come under our budget too.
- SEMrush charges a little higher than some other competitors in the market. For a month, you need to pay $119.95. Though, the wide variety of features justify the price at the nd.
- Moz charges about $99 for a month and provides almost all the features.
- Ahrefs also have the same price $99 per month. Though the pricing looks less than that of SEMrush, the tool lacks features like content marketing and technical SEO justify the less price but makes it have less features than other competing SEO tools.
Technical SEO
It is very important for your website to be technically sound, for it to work fine.
- SEMrush offers a comprehensive site audit tool. It helps to recognize, identify and fix technical SEO issues like broken links, slow loading times, and mobile usability problems.
- Moz is known for its user-friendly interface and extensive library of educational resources. It has an on-Page Optimization tool that gives a wide variety of improvement suggestions.
- Ahrefs provides a site audit tool that helps to identify basic technical SEO errors.
As closure, we can get it on a logical track that all the three tools have their own unique features and solutions they are providing. It is just about requirements, budget and need, which tool you want to choose.
Also, there are some brands who even use all the three together to get the best results by using the different features the three apps provide together.
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