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Having a good website easy to use for your users and optimized for search engines is essential today if you want your company or blog to be visible on the net. We listed here the 10 useful tips to create a good web page.
Here is a list of 10 useful tips that can help you improve the website design:
1. Adapt your website to all kinds of devices
More and more users are using a mobile phone or tablet to access the Internet. And statistics show that this number will increase. Besides, since April 2015 Google penalizes websites that have not yet done so in their search engine.
Adapting your website for all kinds of devices is only a matter of time and much easier than you imagine. Find how to do it and do not continue losing users, for this reason, modernize!
2. Describe your website
When a user first comes to your website, they like to know where they are and what they are seeing. That is why it is important to have a brief description on your Home page and a good descriptive title that explains to the user what your website is about, regardless of whether it reaches your Homepage or some other link.
On the other hand, search engines don’t have eyes, they only index content. It is also essential that if you write some type of description not visible only to search engines, it matches or is related as much as possible to the visible content of your page.
3. Create shortcuts to the most relevant information
What is the most important information on your website? What, if a user comes to your website, should never be lost?
Ask yourself these two questions and make it easy for the user, either by putting such information on your Homepage or by inserting a direct link as visibly as possible to ensure that the user will see it.
4. Create a simple navigation menu
The user is always demanding and does not like to wait. And if you can’t easily find what you’re looking for, not only will you leave, but you probably won’t come back.
For this reason, a comfortable and very simple classification is important to him, so that by displaying the menu of your website, he must find what he is looking for with one or, at most, two Clicks.
5. Use proper aesthetics
A suitable aesthetic for your website is not only a way to attract users and increase visits to your website, but it is also about “not disturbing” the visitor.
Too strong a background colour, for example, can make it uncomfortable to read your texts; or a photograph of one of your products in low light and pixelated can make the user think that your product is just as bad as the photo. Your website is your showcase, take care of it!
6. Less is more: Organize your content
Imagine you enter a web page where there is only a lot of text: no spaces, no bold, no subject classification, no images. Do you read it Until the end? Sometimes we have a lot to tell, but it is certainly better to do it by summarizing the most important things, spacing, and classifying content.
And if something is better displayed, remember, a good image (or infographic) is better than a thousand words!
7. Put buttons on your page so that it can be shared on social networks
You’ve got it. You have a website of happy users who visit your page again and again: it is magnificent, incredible, beautiful, and interesting! And … don’t you allow your users to share it?
The best advertising for your company or website will always be word of mouth, whether online or offline. Please put buttons to share it on social networks, which does not cost as much.
8. Update your content
Goodbye to those websites that are created and not updated in years: the Internet has changed, it is now fast and ephemeral. If you don’t update your content, not only will the search engines penalize you, but also your users.
They want to know more about you, what you do, your products. Imagine that you enter a website 4 or 5 times in three months and it is always the same, why go back? Update your news and / or become a blog.
9. Put labels on your images
As I mentioned earlier, search engines don’t have eyes, so they don’t know if the images on your website are pretty or ugly.
But they do appreciate that you describe what the user is seeing. That is why it is important to put labels on all the photos on your page.
10. Dare to pass the litmus test
We all have a colleague or family member denied for new technologies. Take advantage of their valuable power! Pass the litmus test! If that friend who “does not know how to handle computers and / or smartphones” can navigate your website without getting lost, you will have done a great job.
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