Birmingham is the second most significant urban and metropolitan area in the UK. According to the city’s 2020 mid-year population estimates, about 1,140,500 people live there.
More than half of these residents, or about 64.4% of the population, belong to the working age, making it a great city to launch and operate a small business with the support of the locals.
Some of these businesses run using a limited budget, so they get their much-needed promotion from word-of-mouth advertising or other traditional strategies like distributing flyers or leaflets.
These business establishments rely on services offering flyer distribution in Birmingham to reach out and make their brands, products, and services known in their target market.
Flyers remain a reliable marketing tool despite the emergence of digital advertising strategies using social networks and other digital platforms.
A recent study claimed that people continue to read more thoroughly in print than on digital screens. So if you have a small business in Birmingham and plan to use flyers for your advertisement strategies, you must know these techniques.
1: Choose Your Priority Points
The most common flyers use A4 to A7-size paper. You can choose the right size for your campaign based on its purpose.
Since these sizes provide limited space to show everything in your product line or share your entire story, you only need to choose the essential information to ensure there isn’t too much information on your flyer.
If you want to promote a particular product or present a special discount, you must focus on it and make it a critical point in your flyer’s design.
The information should be easier to digest, especially since your audience often needs more time to spare, and they are unlikely to read everything in your flyer.
2: Keep the Design Simple
Aside from a clear and concise message, it is also necessary to keep your flyer design simple to ensure that your target audience would want to pay attention to it. It is important to tell your graphics designer to follow specific rules in flyer design, including:
- Printing in full color
- Using a maximum of two fonts
- Accurately align the texts and images
- Splitting the headings and the body copy
- Using fonts and images that are easy to read
It is also important to remember that you should never overcomplicate your flyer design using flashy text effects and imagery.
If your flyer looks clean and uncluttered, your customers will easily understand your message. In addition, it will make it easier for them to decide to respond to your call to action.
3: Distribute at the Right Places
Your flyer will only be effective if it lands in the hands of the right audience. It means you must be in the right place and time to meet your ideal demographics.
You may discuss with services offering flyer distribution in Birmingham to determine who your audiences are, where they reside, what they usually purchase, and their everyday needs.
Using flyers can be one of the most effective ways to advertise the products and services of your small business.
Suppose you want to reach out to as many customers as possible. In that case, using this marketing strategy will help you properly plan your flyer distribution to ensure that your materials reach the right people.