Marketing changes and unfolds to fit the world around it. And because of this continuous evolution, many techniques that were effective in the past have been detested.
As a business owner, one of your goals is likely to get information about your business out into the world.
Marketing is about defining goals and getting concrete outcomes, not just flashy ads and humorous commercials.
Of course, you would be one of those who want their business site to rank on the top of Google SERPs.
Make the most out of social media platforms and the reach that they have by using them to grow your audience and your customer base.